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Google Changed How They Manage Your Vehicle Ads. How Can You Take Advantage?
November 6, 2023
In September, Google automatically upgraded all Vehicle Ads (sometimes referred to as Vehicle Listing Ads or VLAs) to Google Performance Max Vehicle Ads. While there’s nothing you need to do about this shift, Jake Hicks, Director of Acquisition Marketing at TrueCar, has a few tips that can keep your ad strategy strong and even increase your lead lift through the transition.
