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Colorado Automobile
Dealers Association

290 East Speer Boulevard
Denver, CO 80203
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> F&I Resource Center - Overview

The F&I Resource Center is a “for profit” entity created by the Colorado Automobile Dealers Association. By providing a suite of F&I-specific products that help increase dealership’s revenue, it also helps to increase revenue for CADA. Revenue earned by CADA (less than 10% of which is through annual member dues) is invested in lobbying the Capitol on Colorado dealer’s behalf, offering training and educational opportunities, facilitating legislative meetings within each region, among many other member benefits.

In other words, CADA relies on your business to support the work that we do for you. Your support enhances our efforts on your behalf.

All F&I products offered are analyzed and researched against competing products to ensure competitive pricing, customer service, and dealership profitability. Our dealer members can trust that they will be providing their customers with solid, reliable and quality products and services.

The F&I Resource Center welcomes suggestions and recommendations regarding F&I products and providers not currently offered for consideration.

Contact us for more information, an estimate on any one of our products, or with input for our
F&I Resource Center.

Polly Penna, F&I Resource Center and Field Services
Main: 303.831.1722
Direct: 303.457.5119
Mobile: 303.945.6426